Is Autoart Quickly Killing the Whole Diecast Hobby?
I saw this today in a Facebook diecast group, I think AA needs to really think about their selling strategy as Chinese has an old saying “殺雞取卵”,眼光短視只會更快地自斷財路。
I noticed that many supposedly desireable AUTOart models for sale here in the US should already be HTF (Hard To Find) now. Instead, they are still stuck on the listings of most sellers. The price of 180 USD and up drove many collectors AWAY from the hobby. The current economic state is not too friendly in the pocket as well, even oldie’ collectors fell victim. I suppose they’ve grown tired seeing these price increases occur rapidly in a span of just two to three years. Even for a luxury, a 180 USD display model car sitting on a desk with no other function than be a piece of static miniature art seem unreasonable. It has just become “too much” for a hobby, imo. Other hobbies that can cost you as much exists and should gather you as much friends as you did in the collecting community and be twice more fulfilling. I for one, fell for it. For $180 — I can tell, I have this new hobby that have allowed me to enjoy more than putting a model car inside a cabinet, keep it there… and then done. It has become one expensive dust magnet.
For me, model cars should remain at $130. The last price point increase of AUTOart’s Performance line of $135 should be FINAL. This also means the current Signature and Millenium Lines must stop increasing MSRP as well. They should find other means or add satellite businesses to keep it that way. Ever wonder how Mattel Hotwheels managed to keep their models below the 120 or so USD price mark? I think they can learn a lesson from them. Unless the model is already out-of-production, highly desireable, HTFs, there’s an excuse for an increase — but that is something the current model car owner dictates. NOT the manufacturer. Anything new out of the factory must be at the price point mentioned. This I highly suggest.
As for the hobby, I also noticed that a few prominent (or senior) members from long time diecast collecting hobby forums sites have retired as well. Well, I cannot speak of their other undertakings not seen in the forum pages, but who knows, they may still be collecting diecast cars but are no longer interested in posting… I could be wrong with that though… They “were” the guys so passionate about the hobby back then. So I would think their retiring from the forum can mean far more than it suggests.
Well, there will always be people who support AUTOart, and I am one of them… BUT ONLY if I find the model car I truly desire happens to come from them. Otherwise, I can leave it or wait. I sure AUTOart will be more considerate of the people who took them to great heights. Fortunately, people have their own financial capabilities and strong desires that none of these words even matter. And for that AUTOart continues to flourish.





























